Case
analysis: Retail
There are some customers who visit to the shop but left out without real
time purchase.
(Let’s say these customers are customer X)
Highest footfall of customer x is from the 1-5km radius of the stores.
More than 50% of Customer X Visit the shop once or less in a month.
These are not regular customers for staples or grocery but for specific
products.
Maximum customers come for appliances in store 1, 3, 4 and for clothing
in store 2.
(Refer to annexure 2)
Store 1:
it has higher negative response
from customer X. Data shows that it has comparatively higher negative response
from customer X about price, variety of available products, Service offered and
quality of available products.
Store 2 & store 3:
it has comparatively higher
negative response from customer X for organization and Quality of available
products respectively.
Store 4:
it has comparatively higher
negative response from customer X for price, service offered, and quality of
available products.
Since, store 1 and store 4 has higher level of negative response or
higher dissatisfaction among the customer X, they need to improve in
corresponding factor that impact to dissatisfaction among customer X.
(Refer to annexure 3)
Clothing department:
It has comparatively higher negative response from customer X for price, variety
of available products, service offered by department, quality of available
products, and overall satisfaction level of customer.
Stationery department:
It has comparatively higher negative response from customer X for price, variety
of available products, service offered by department, quality of available
products.
Appliances Department:
It has comparatively higher negative response from customer X for price, variety
of available products, service offered by department and overall satisfaction
level of customer.
Shoes department:
It has comparatively higher negative response from customer X for price, organization
of department and overall satisfaction level of customer.
Electronics & Grocery
department:
These departments are doing very well with higher positive satisfaction
among customer X.
By
Sushilkumar Balvir
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